BLUEPRINT FOR MARKETING
A Comprehensive Marketing Guidebook For Design Professionals.
Copyright © 1995 Susan E. Frost, All Rights Reserved.

Updated to include how to use the Internet and what to include on your web page.

This 16 chapter, 8 1/2 x 11 inch book includes everything the business owner needs to know to market their business. Written expressly for the architecture, engineering and contracting firm, the principles in the book are applicable to any business. It includes extensive information on creating a marketing and publications plan with step-by-step, easy to follow worksheets. Tips on web page building and using the Internet as a marketing tool make this book a "must have" addition to your office.

Table of Contents:
1.   Marketing Means More Than Sales.
2.   How to Develop a Successful Marketing Plan.
3.   Research Techniques That Identify Customer Needs.
4.   Electronic Reference Services Key to Swift Research.
5.   Beginner's Guide to the Internet.
6.   Architecture Firms Increase Visibility Through Web Pages.
7.   Internal Analyses Clarify Management Issues.
8.   Positioning Strategies: An Interactive Process.
9.   Public Relations Strategies That Increase Sales.
10. Public Image: An Important Tool.
11. Winning a Job Depends Upon Originality, Capability and       Personality.
12. Marketing Skills Provide Confidence.
13. Eight Steps To Creating A Winning Brochure.
14. How to Avoid Being 'Invisible' to Clients.
15. Myths About Marketing Professional Services.
16. Marketing Consultants Provide Perspective and Direction

Yes, my business is worth investing $39.95 and I would like to order "Blueprint For Marketing" to help me with my marketing program.

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